The Great TRI Horse Race
The Therapeutic Riding Institute (TRI) provides equine-assisted services that support individuals with physical, cognitive, and emotional challenges. Through activities like therapeutic horseback riding, participants build strength, balance, confidence, and independence in a supportive, inclusive environment.
The Great TRI Horse Race is an annual digital fundraising event to raise $50,000 for the Therapeutic Riding Institute. I was in charge of creating a new brand identity for the campaign as well as creating the mailer.
While creating the mood board for this campaign I was interested in the classic derby style. While TRI’s branding consists of bright and bold colors, I wanted to make sure we incorporated the “secretariat” style.
I also wanted to take some inspiration from the colorful jockey outfits and their patterns. These are a classic when it comes to racing.
MOODBOARD
For the final logo and work mark I decided to structure the type on top of one another. This was for practical and visual reasons, with limited space on the mailer itself I knew I would need to condense the type.
The logo is inspired by a horse taking off out of the starting gate. I made sure to incorporate “blinders” onto the horse in the logo. Blinders help a horse see straight forward and keep them focused on the goal ahead, for TRI that goal is raising $50,000
